Peter Hedges

Peter has 30 years’ experience in the IT industry, covering Technical, Training, Sales, Business Development, Channels and Management.  Starting in Australia, he spent 16 years working across Asia, Europe & the Americas, engaging with a diverse range of commercial and government organizations.

In his recent roles, Peter has been able to speak with thousands of clients about their business requirements, and how innovations in the areas of Cloud Computing, Smart Analytics and Expert Systems are providing clients with business value and competitive advantage.

As Senior Advisor for Cognitive Business in CEE, Peter works to bring together business leaders, industry partners, IBM specialists and developers to develop cognitive businesses in the region – to create knowledge from data; to expand a company’s expertise; to uncover opportunities to reinvent industries; and create new business models that help organizations outpace the market.